Recognized as one of the top programs in the world, Georgetown University’s Master of Professional Studies in Sports Industry Management is now available in an online format. This program, offered through the School of Continuing Studies, provides students with the business management and leadership skills needed to launch a successful and impactful career in the sports industry.
This fully accredited, graduate program is comprised of a faculty of prominent industry practitioners who bring noteworthy expertise to each course and deliver a practical and applied learning model grounded in the principles of responsibility, ethics, and service.
As graduates of the Sports Industry Management online program, students will have a comprehensive understanding of the sports industry in areas that include applied ethics, leadership, critical and analytical thinking, sports business acumen and responsibility, communication, strategic planning, teamwork and group dynamics, global perspectives, and project management and implementation. In addition to these areas, the global approach to the program prepares students to pursue a multitude of positions within the industry across organizations that include:
- Professional Teams and Leagues
- Collegiate Athletics
- Sports Marketing and Representation Agencies
- Non-profit and Government Administrations
- Media Entities
The online Master of Professional Studies in Sports Industry Management consists of 10 courses totaling 30 credit hours. The curriculum is designed to showcase the practical applications of each course and reflect the growing and changing dynamics within each sector of the global sports industry.
MPSM 500: Applied Ethics in Sports
This course is designed to provide a broad understanding of the moral and ethical issues in sports with a special focus on managerial responsibilities when governing faculty, coaches, athletics directors, presidents, professional league commissioners, heads of professional league player associations, and owners. It will also explore the ethical responsibilities of all stakeholders in sports including leagues, owners, employees, players, coaches, agents, officials, sponsors, media, fans, and community. Areas of concentration may include key values, dilemmas and judgments as they relate to sports. Discussions of ethical situations based on past and current sports news and events will be integrated into each class.
MPSM 510: Sports Leadership and Management
This course examines the management of issues and organizational behavior in the sports industry, predominately related to staffing, motivation, and communication. It also introduces students to theories on leadership as well as the tools and techniques required to effectively lead a sports organization from day to day.
MPSM 700: Sports Business and Finance
This course provides a broad and real-world overview of the sports business marketplace and will prepare students with the financial and accounting acumen necessary for them to succeed as executives in sports organizations. The goal of this course is to provide students with hands-on experience and relate theory to current events in preparation for real-time business challenges. Topics include fiscal and budgetary control, sports ownership, and the skills used in the day-to-day operations of professional and amateur sports organizations. The course will relate theory to real world examples and take advantage of current events.
MPSM 600: Strategic Sports Marketing
This course will examine marketing and communications concepts, strategies, methods, and issues as they relate to the sports industry. Course content will focus on a framework that, when applied, will leverage sports to connect brands and consumers in measurable ways. The roles of public relations, mass media, and social media in sports communication within the amateur, collegiate, and professional ranks will also be covered. Ultimately the goal of this course is to provide students with a conceptual, strategic, and technical understanding of sports marketing and communication at all levels.
MPSM 820: Internship OL
Combining practical application and helpful strategies specific to the industry, this course provides students with the best possible toolkit for pursuing jobs in sports. From time-tested communication and management techniques to effective resume crafting and personal brand building, aspiring professionals gain the competitive edge they will need to accelerate their career.
MPSM 710: Sports Law, Contracts, and Negotiations
This course will provide an in-depth overview and analysis of legal principles and ethical issues in professional sports. Issues identified, analyzed, and explored include athlete representation, labor law, antitrust exemption, arbitration, collective bargaining, salary cap administration, free agency, and the application of ethics as a method in the decision-making and problem-solving process. In addition, the possible challenges relating to the management of a sports organization’s most important asset, its people, will be highlighted through identifying best practices, timely issues, and practical solutions.
MPSM 720: Sports Event Planning and Facility Management
Taking into account both local and global cultural and business practices, this course provides students with an understanding of the complexity involved in major sporting events and facilities. Featured topics include the analysis of goals and resources, development of revenue streams, design and planning, scheduling and operations, staff management, and the implementation of action deadlines.
MPSM 620: Sports Sales, Sponsorship, and Revenue Development
This course provides an exploration of techniques used to sell and generate revenue in the sports business cycle. Topics include sales proposal development, sponsor solicitation, licensing rights, new business development, endorsements and merchandising, commercialization of technology, and corporate partnerships. The business of sports media is designed to introduce students to the relationships, structures, practices, and trends in global sports media today. The purpose of the course is to provide students with a practical understanding and broad overview of the economic realities, key principles, and organizational structures in media related to sports leagues, teams, associations, governing bodies, and events.
MPSM 520: Social Responsibility and Globalization in Sports
The business of sports has evolved into a multi-billion dollar global business enterprise, with both current and potential needs in every corner of the world. This course will explore the growing reality of sports and its accompanying possibilities by studying and appreciating the presentation of mega events, the phenomenal connectivity in broadcast, digital and social media, and the ever-increasing influence of the world’s power players in sports. Through this endeavor, students will gain an understanding of what can be anticipated and what will be needed to successfully compete in the global sports industry.
MPSM 845: The Business of Global Sporting Events
This course provides students with opportunities for experiences, examination of theory, policy analysis and development; as well as practical application of educational, managerial, and organizational leadership within the context of the business of global sporting events. The goal of the course is to assist students in understanding the many business aspects of hosting a major sporting event such as the Olympics, World Cup, or Super Bowl and the competition that exists in the global events industry.
MPSM 900: Capstone
The culmination of a student's matriculation is this capstone course. It provides an opportunity for students to exhibit all they’ve learned in the program by creating a piece of work under the guidance of an industry sponsor and the program faculty. Inspired by the student’s interest and consistent with course goals, this cumulative project will be presented for review by industry professionals in order to provide critical feedback to the student.
To receive additional information regarding the online master's in Sports Industry Management at Georgetown University’s School of Continuing Studies, call (855) 725-7622 and speak with an admissions representative.
Georgetown University is able to offer the master’s in Sports Industry Management online program to residents of select states, but is still awaiting full approval from additional states. Additionally, Georgetown University is currently able to accept international students from certain countries while we await further approvals. Please consult the Important Policies for Online Students page to determine if you are a resident of a state or country in which Georgetown University can offer this program. If your state or country is not listed at this time, please let us know and we will reach out to you when your state or country’s approval has been confirmed.