Marty Conway has been at the forefront of sports marketing and digital media for more than three decades, holding executive roles in high profile organizations, including AOL, Major League Baseball, the Baltimore Orioles and Texas Rangers. Most recently, Conway is the Chief Revenue Officers for Factory Athletics. Conway has also served as an advisor as well as Vice President of Sports Marketing for IMRE, LLC in Baltimore MD. In those roles, Conway has advised clients including the Baltimore Orioles, Towson University Athletics and others on strategic marketing digital and social media, mobile marketing and integrated media strategies.
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[00:00:00.18] MARTY CONWAY: I thought I have had the best job in baseball with first job. I was a bat boy for a minor league baseball team, that was my dream. I kept doing that job until I graduated high school, and that's why I played baseball in college, and that's when I got the bug to go in the industry after that. I mean, I discovered this was my place.
[00:00:18.27] The biggest opportunity, the one I'm most proud of is when I was part of the leadership and management team that opened Orioles Park at Camden Yards in Baltimore. I felt really proud and rewarded by the fact that we developed something that probably would stand for the next 50 or 100 years.
[00:00:33.52] For my time in the Commissioner's Office of Major League Baseball, to Baltimore Orioles, to the Texas Rangers, one of the most rewarding experiences of my career was when I had a student who had graduated later on reach out to me for career advice. And I really feel like that's what we're here to do is help them navigate through their careers, even after they leave the program.
While at AOL, Conway was most recently the Director of Global Business Development and Strategic Partnerships. In that role, he was responsible for global and domestic partnership with Fortune 100 companies, including the distribution of AOL products, syndication of content and customer acquisition. An experienced digital media executive, in previous roles at AOL he has been involved in the development of the first Sports Channel on AOL, Money & Finance, AOL News as well as AOL equity investments, including The Motley Fool and AOL Extreme Fans, and others.
Previous to AOL, Conway was involved with Major League Baseball for 15 years. Starting in the Major League Baseball, Office of the Commissioner he served as a special assistant to the Commissioner Peter Ueberroth. This service included player administration, public relations, sponsorship marketing and broadcasting management for the Major League All-Star Game, MLB player draft, League Championship Series and the World Series.
Conway worked for two major league franchises, the Baltimore Orioles and the Texas Rangers. With the Orioles, he ascended to the position of Vice President of Marketing, which included the planning, development and opening of Oriole Park at Camden Yards. The Orioles were among the first to offer integrated marketing opportunities of team, venue, broadcast and sales promotion properties to corporate partners. The Orioles were awarded numerous honors for the development, architecture and civic engagement of Oriole Park at Camden Yards, and established consecutive sell-out records, all time franchise attendance marks and record increases in the expansion of corporate partners and revenue.
With the Texas Rangers, Conway was Vice President of Marketing and Communication and was a member of the executive management and leadership team of Managing Partner George W. Bush in the planning and opening of The Ballpark at Arlington. During his stint with the Rangers, Conway directed all sales, corporate sponsorship, license and merchandising, retail sales, advertising and broadcast agreements for the ballclub. The development of The Ballpark at Arlington included commercial retail development as well as for a replica youth park next door for young Ranger fans and the community. The ballclub established records for season ticket sales, merchandise sales and corporate sponsorships.
Conway holds an MBA in Marketing from Loyola University in Maryland, a Masters in Sports Administration and Facility Management from Ohio University and a BA in Management from Saint Leo University. As an Adjunct Professor in the Georgetown University Sport Industry Management Conway teaches courses in Sports Leadership, Management , Global Games and International Sport, The Business of Sports Media, Sports Marketing Strategy and Sports Event & Facility Management. In addition, Conway chaired the Georgetown Sports Management Self Study Committee and has been honored with the annual award for outstanding faculty member.
Conway has served as faculty member in the Georgetown Global Business of Sport program. Conway has served a lecture on Sports Management for the Joosor Institute in Doha, Qatar. Joosor delivers training on mega sports event management, leadership and management in sports as well as sports tourism and economics, in conjunction with the Qatar World Cup 2022 Committee and Georgetown University.