Having a passion for sports is just the start for a career in sports management. To turn that passion into a job, it is critical to learn as much as possible about the sports industry and how it currently operates. Sports-related career paths include marketing managers, athletic directors, facilities managers, media relations specialists, sports agents, sports information directors, special events coordinators, and tournament directors. Here’s a closer look at some of these positions:
Sports Marketing Manager
Since the 1980s, sports marketing has become big business. A sports marketing manager uses industry-standard techniques to promote individual athletes, teams, leagues, or sports events. Sports marketing can also entail negotiating sponsorship deals for athletes and teams to promote various products with large companies. Sponsorship and product placement are a multibillion-dollar operation in the sports industry.
Sports Information Director
Teams rely on sports information directors to give correct and up-to-date information to media outlets. This is a public relations job in which a team, its players, and their statistics must be presented in the most-positive light to journalists in the television, radio, print, and online arenas. Sports information directors also document and publicize the accomplishments of the athletes and teams they represent.
Sports Facility Manager
Sports facility managers are responsible for making sure the field, locker rooms, and bleachers are in tip-top shape for each sporting event. They must learn how to care for the fields and delegate field care to a team of landscaping pros. They must also make sure each seat in the stands is clean and in good condition so that fans are comfortable and safe during the game. Even locker rooms come under the care of sports facility managers, who must make sure that team members have everything they need to play at peak performance.
Sports agents are responsible for identifying potential talent to be recruited to a sports team. Agents also help players negotiate salaries. The opportunities for growth in this industry are great because this position requires self-directed, informed individuals who understand how to build relationships, establish effective connections, and negotiate shrewdly for the talented athletes they represent.
From amateur athletes to professionals, people love to join tournaments where they can showcase their talents. If run well, these events can be great moneymakers and generate good public relations for the particular sport involved as well as for individual athletes. Tournament directors must find good locations for events and identify ideal times of the year for holding them. They are also charged with finding sponsors to contribute funding.
These are just a few of the career paths available to graduates of the Georgetown University online Master’s in Sports Industry Management. Graduates acquire the skills, expertise, and networking connections they need for a successful sports management career. To find out more, call the admissions office at (202) 687-8888 or toll free at (855) 725-7622.