Practicable Curriculum Taught By the Industry’s Best
Students gain strategic insight and practical industry knowledge through the robust curriculum of the Sports Industry Management online courses. Courses are taught by a faculty of active practitioners holding executive roles in a cross-section of organizations throughout the sports management industry, including the U.S. Olympic Committee, the Washington Nationals, Monumental Sports and Entertainment, Octagon, and the NFL Players Association.
This program molds graduates for leadership within the sports industry with a curriculum that is grounded in business strategies and marketing skills while covering emerging trends that are driving the global business of sports today, including:
- Industry ethics
- Global business acumen in sports
- Strategic planning
- Sports marketing and media
- Project management and implementation
This Master’s in Sports Industry Management online curriculum consists of 30 total credit hours. Students take the six required courses, and then select four elective course options. Program courses include:
- Applied Ethics in Sports
- Sports Leadership and Management
- Social Responsibility and Globalization in Sports
- Strategic Sports Marketing
- Sports Business and Finance
- Capstone Course
Elective Course Options (choose 4):
- Sports Communications and Public Relations
- Sports Sales, Sponsorship, and Revenue Development
- Sports Digital Media and Consumer Engagement
- Sports Law, Contracts, and Negotiations
- Sports Event Planning and Facility Management
- Internship Practicum
- The Business of Global Sporting Events
Designed to provide a broad understanding of the moral and ethical issues in sports. This course has a special focus on managerial responsibilities when governing faculty, coaches, athletics directors, presidents, professional league commissioners, heads of professional league player associations, and owners. This course will also explore the ethical responsibilities of all stakeholders in sports including leagues, owners, employees, players, coaches, agents, officials, sponsors, media, fans, and community.
This course examines the management of issues and organizational behavior in the sports industry, predominately related to staffing, motivation, and communication. It also introduces students to theories on leadership as well as the tools and techniques required to effectively lead a sports organization from day to day.
The business of sports has evolved into a multi-billion dollar global business enterprise, with both current and potential needs in every corner of the world. This course will explore the growing reality of sports and its accompanying possibilities by studying and appreciating the presentation of mega events, the phenomenal connectivity in broadcast, digital and social media, and the ever-increasing influence of the world’s power players in sports. Through this endeavor, students will gain an understanding of what can be anticipated and what will be needed to successfully compete in the global sports industry.
Every industry relies on the benefit of promotion — in all its various forms. This course will examine marketing and communications concepts, strategies, methods, and issues as they relate to the sports industry. Course content will focus on a framework that, when applied, will leverage sports to connect brands and consumers in measurable ways. The roles of public relations, mass media, and social media in sports communication within the amateur, collegiate, and professional ranks will also be covered. Ultimately the goal of this course is to provide students with a conceptual, strategic, and technical understanding of sports marketing and communication as practiced at all levels.
Providing a broad and real-world overview of the sports business marketplace. This course will equip students with the financial and accounting acumen necessary for them to succeed as executives in sports organizations. The goal here is to provide students with hands-on experience and relate theory to current events in preparation for real-time business challenges. Topics include fiscal and budgetary control, sports ownership, and the skills used in the day-to-day operations of professional and amateur sports organizations.
This course provides an opportunity for students to exhibit all they’ve learned in the program by creating a piece of work under the guidance of an industry sponsor and the program faculty. Inspired by the student’s interest and consistent with course goals, this cumulative project will be presented for review by industry professionals in order to provide critical feedback to the student.
Elective Course Options
This course examines the role of public relations, mass media and social media in sports communications. Students will focus on understanding the operation of sports media and communications at all levels of sports (amateur, collegiate, professional), the role of sports in American society and how publicists, agents and sports marketers perform their jobs. The goal of this course is to provide the students with a conceptual, strategic, and technical understanding of the operation and business of sports communications at all levels of sports. Students will learn to analyze and apply the concepts and practices of sports communications through class lectures, writing assignments, guest speakers and a final project.
An exploration of techniques used to sell and generate revenue in the sports industry. Topics include sports revenue streams, sales prospecting, the sales process, sales proposal development, sponsor solicitation, sponsor activation, ticket sales, sports broadcast and digital media, monetization of content, licensing, new business development, and the commercialization of technology.
This course will focus on the principles behind the emergence and consumption of digital and social media. Students will gain an understanding of the consumer needs that have determined the success of digital media, its differentiation and integration with traditional marketing channels and how sports teams, brands and properties have adapted to utilize within their own marketing strategies. The course will further cover the evolution of sports content from wired to mobile consumption and how that has changed the dynamics of the metrics that determine winners and losers.
This course will provide an in-depth overview and analysis of legal principles and ethical issues in professional sports. Issues identified, analyzed, and explored include athlete representation, labor law, antitrust exemption, arbitration, collective bargaining, salary cap administration, free agency, and the application of ethics as a method in the decision-making and problem-solving process. In addition, the possible challenges relating to the management of a sports organization’s most important asset, its people, will be highlighted through identifying best practices, timely issues, and practical solutions.
Taking into account both local and global cultural and business practices, this course provides students with an understanding of the complexity involved in major sporting events and facilities. Featured topics include the analysis of goals and resources, development of revenue streams, design and planning, scheduling and operations, staff management, and the implementation of action deadlines.
Combining practical application and helpful strategies specific to the industry, this course provides students with the best possible toolkit for pursuing jobs in sports. From time-tested communication and management techniques to effective resume crafting and personal brand building, aspiring professionals gain the competitive edge they’ll need to accelerate their career.
Global Sporting Events such as the Olympics, the World Cup, the Super Bowl, and other annual championships, etc., have the ability to bring not only revenue to a country, state, region or city but can define a community’s image to the world. This interdisciplinary course will focus on the business of putting on a global sporting event from the bidding process to the economic development and political implications involved with the building of facilities, security, sponsorships to game day execution and fan engagement. The connection between the development of the economy of a country and sports is becoming stronger. This course will look at the many parts that make up a country’s path to hosting a global sporting event, how trends are changing in choosing host cities, how sustainability is a dominant factor, and how profit is one, but not the only, measurement of success.