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Sports Industry Management Online Courses

Practicable Curriculum Taught By the Industry’s Best

Students gain strategic insight and practical industry knowledge through the robust curriculum of the Sports Industry Management online courses. Courses are taught by a faculty of active practitioners holding executive roles in a cross-section of organizations throughout the sports management industry, including the U.S. Olympic Committee, the Washington Nationals, Monumental Sports and Entertainment, Octagon, and the NFL Players Association.

This program molds graduates for leadership within the sports industry with a curriculum that is grounded in business strategies and marketing skills while covering emerging trends that are driving the global business of sports today, including:

  • Industry ethics
  • Global business acumen in sports
  • Strategic planning
  • Sports marketing and media
  • Project management and implementation

This Master’s in Sports Industry Management online curriculum consists of 30 total credit hours. Program courses include:

MPSM500 – Applied Ethics in Sports

Designed to provide a broad understanding of the moral and ethical issues in sports. This course has a special focus on managerial responsibilities when governing faculty, coaches, athletics directors, presidents, professional league commissioners, heads of professional league player associations, and owners. This course will also explore the ethical responsibilities of all stakeholders in sports including leagues, owners, employees, players, coaches, agents, officials, sponsors, media, fans, and community.

MPSM510 – Sports Leadership and Management

This course examines the management of issues and organizational behavior in the sports industry, predominately related to staffing, motivation, and communication. It also introduces students to theories on leadership as well as the tools and techniques required to effectively lead a sports organization from day to day.

MPSM700 – Sports Business and Finance

Providing a broad and real-world overview of the sports business marketplace. This course will equip students with the financial and accounting acumen necessary for them to succeed as executives in sports organizations. The goal here is to provide students with hands-on experience and relate theory to current events in preparation for real-time business challenges. Topics include fiscal and budgetary control, sports ownership, and the skills used in the day-to-day operations of professional and amateur sports organizations.

MPSM600 - Strategic Sports Marketing

Every industry relies on the benefit of promotion — in all its various forms. This course will examine marketing and communications concepts, strategies, methods, and issues as they relate to the sports industry. Course content will focus on a framework that, when applied, will leverage sports to connect brands and consumers in measurable ways. The roles of public relations, mass media, and social media in sports communication within the amateur, collegiate, and professional ranks will also be covered. Ultimately the goal of this course is to provide students with a conceptual, strategic, and technical understanding of sports marketing and communication as practiced at all levels.

MPSM820 - Internship OL

Combining practical application and helpful strategies specific to the industry, this course provides students with the best possible toolkit for pursuing jobs in sports. From time-tested communication and management techniques to effective resume crafting and personal brand building, aspiring professionals gain the competitive edge they’ll need to accelerate their career.

MPSM710 - Sports Law, Contracts, and Negotiations

This course will provide an in-depth overview and analysis of legal principles and ethical issues in professional sports. Issues identified, analyzed, and explored include athlete representation, labor law, antitrust exemption, arbitration, collective bargaining, salary cap administration, free agency, and the application of ethics as a method in the decision-making and problem-solving process. In addition, the possible challenges relating to the management of a sports organization’s most important asset, its people, will be highlighted through identifying best practices, timely issues, and practical solutions.

MPSM720 – Sports Event Planning and Facility Management

Taking into account both local and global cultural and business practices, this course provides students with an understanding of the complexity involved in major sporting events and facilities. Featured topics include the analysis of goals and resources, development of revenue streams, design and planning, scheduling and operations, staff management, and the implementation of action deadlines.

MPSM620 – Sports Sales, Sponsorship, and Revenue Development

This course provides an exploration of techniques used to sell and generate revenue in the sports business cycle. Topics include sales proposal development, sponsor solicitation, licensing rights, new business development, endorsements and merchandising, commercialization of technology, and corporate partnerships. The business of sports media is designed to introduce students to the relationships, structures, practices, and trends in global sports media today. The purpose of the course is to provide students with a practical understanding and broad overview of the economic realities, key principles, and organizational structures in media related to sports leagues, teams, associations, governing bodies, and events.

MPSM520 - Social Responsibility and Globalization in Sports

The business of sports has evolved into a multi-billion dollar global business enterprise, with both current and potential needs in every corner of the world. This course will explore the growing reality of sports and its accompanying possibilities by studying and appreciating the presentation of mega events, the phenomenal connectivity in broadcast, digital and social media, and the ever-increasing influence of the world’s power players in sports. Through this endeavor, students will gain an understanding of what can be anticipated and what will be needed to successfully compete in the global sports industry.

MPSM845 - The Business of Global Sporting Events

This course provides students with opportunities for experience, examination of theory, policy analysis and development; as well as practical application of educational, managerial, and organizational leadership within the context of the business of global sporting events.

The goal of the course is to assist students in understanding the many business aspects of hosting a major sporting event such as the Olympics, World Cup, or Super Bowl and the competition that exists in the global events industry.

MPSM900 – Capstone 

This course provides an opportunity for students to exhibit all they’ve learned in the program by creating a piece of work under the guidance of an industry sponsor and the program faculty. Inspired by the student’s interest and consistent with course goals, this cumulative project will be presented for review by industry professionals in order to provide critical feedback to the student.